DigitalLifeLovesLikes

Non-profit Score with Instagram

Non-profits are often criticized for getting into the game late when it comes to adopting the latest social media tools capturing public attention. However, charities are finally getting the message Instagram is an ideal medium for sharing stories - - because storytelling is what most charities do best. Being able to tell a compelling story is paramount, along with reaching out to new audiences engaged in social media. Instagram is a terrific tool for telling a visual story; bringing a non-profit’s mission and messaging to life digitally.

Click link below to discover how 11 non-profits are pioneering their use of Instagram to tell stories, spread their message, and engage a new crop of digital natives.

http://nonprofitorgs.wordpress.com/2012/08/05/11-must-follow-nonprofits-on-instagram/

Did you know:

• Instagram is a smartphone app that allows users to photo-share
• Instagram has more than 80+ million users

If you’re a social media manger….you had better get on Instagram now!

Feeling overloaded on Twitter?

We always want more. We want easy. If you’re managing a client Twitter account, then you might want to consider checking out new app on the block SocialBro.

SocialBro is a Twitter analytics tool that apparently saves you time. And offers you really cool insightful stuff like: stats on the best times to tweet, identifies who is really active that you follow, where people are located, and a Peer Index (kinda like Klout) to gauge influence.

Another hefty bonus….it’s free!

SocialBro is still in beta, and you can use it as a browser extension for Chrome or download the app to your desktop. Just synchronize it with your Twitter account.

Wait a minute….another social media platform…..

Is this really going to save me more time LOL!

Learn more about SocialBro from these source docs: http://mashable.com/2012/07/06/socialbro-twitter/

and http://socialmediaclub.org/chapter/lawrence-kansas/blog/social-media-analytics-crowdbooster-and-socialbro

Facebook: You Don’t Like Me Anymore….

Once upon a time, people went on Facebook to find friends, stay connected and share information. New research published in the Journal of Broadcasting & Electronic Media says folks are login in for different reasons these days.

Apparently, we just want to be entertained; the novelty of Facebook friendships has worn off.

“Using previous literature on the motives for online activity, the researchers asked participants to rate how strongly they identified with five reasons for going on Facebook: interpersonal utility, passing time, information seeking, entertainment and self-expression. While all of the motives influence one another — most people go on Facebook for numerous reasons at the same time — entertainment and passing time stood out as largest drivers, with self-expression being an important motive too, the researchers said.”

If you’re in the business of community management or marketing, you had better take this insightful research to heart if you want your followers to ‘like’ what you put out. Time to get busy with creative memes for sharing – for instance the rainbow Oreo cookie meme – brilliant creative BTW. As well as entertaining but short videos featuring any sort of cute creature, are good places to start.

Today companies might not be building Facebook empires, but more likely playgrounds for their fans.

FYI > source material link http://www.buzzfeed.com/atmccann/why-do-we-still-go-on-facebook

Social Media Now: Reaching the Right People!

It’s not so much about reaching as many people as possible with your brand and/or service online, but more about reaching the right people - - that is, reaching the MOST influential people amongst customers.

This Infographic from Crowdtap illustrates how marketers reach out to key influencers.

Did you know: customers are more influenced by people they know than brands they follow; influence in the current social media climate is spread across tight networks of friends and family.

I told you so!

When purchasing decisions are being weighed, the most influential counsel comes from people we actually know, via the web or in person. Brands need to look at ways to enable customers to make easy peer recommendations to their close networks of friends and family, rather than blasting out marketing messages to the masses.

 Thanks to Crowdtap for the data and graphic!

Link to full story here: http://mashable.com/2012/06/13/influence-marketing-infographic/

Do you miss this?

I do!