Facebook: You Don’t Like Me Anymore….
Once upon a time, people went on Facebook to find friends, stay connected and share information. New research published in the Journal of Broadcasting & Electronic Media says folks are login in for different reasons these days.
Apparently, we just want to be entertained; the novelty of Facebook friendships has worn off.
“Using previous literature on the motives for online activity, the researchers asked participants to rate how strongly they identified with five reasons for going on Facebook: interpersonal utility, passing time, information seeking, entertainment and self-expression. While all of the motives influence one another — most people go on Facebook for numerous reasons at the same time — entertainment and passing time stood out as largest drivers, with self-expression being an important motive too, the researchers said.”
If you’re in the business of community management or marketing, you had better take this insightful research to heart if you want your followers to ‘like’ what you put out. Time to get busy with creative memes for sharing – for instance the rainbow Oreo cookie meme – brilliant creative BTW. As well as entertaining but short videos featuring any sort of cute creature, are good places to start.
Today companies might not be building Facebook empires, but more likely playgrounds for their fans.
FYI > source material link http://www.buzzfeed.com/atmccann/why-do-we-still-go-on-facebook