DigitalLifeLovesLikes

Mind The Time Gap!

Q: How do you find the right amount of time for social media?

Michael Brenner, VP of SAP Global Marketing and the Managing Editor for the SAP, has some excellent insights into why you need to make time for social media investments.

First of all, if you are in marketing, communications or in the business of retaining or attracting new customers, you have an obligation to invest time in digital dialogue. And that means going beyond just consuming content: sharing or liking other people’s Pinterest memes or holiday photos.

It’s important to make time to actively create content

Brenner stresses the importance of becoming a content creator. Taking time to use social media tools to contribute to your work portfolio and establish your online reputation as active. Becoming more active will go a long way to improve your business and widen your reputation as an expert.

Make how you spend your time on the Internet a priority

Designate pockets of time in the day when you will definitely tweet, update Facebook, pin and craft blog posts. There are many online tools you can use to help organize time more efficiently. Use tools like Hootsuite to schedule tweets during the day. Create a blog content calendar in Google Docs to plan when and what you are posting week to week. Establish what time of day you check LinkedIn Home for the latest developments from peers and colleagues.

Here are Michael Brenner’s top tips for making time for social media:

Schedule a daily time commitment to your top social media platforms

Use your passion to drive your content and build followers

Help and share with others; keep the karma wheel turning

For Michael Brenner’s full story, please visit link below.

Thanks to Michael and Forbes for sharing this useful content!

Source: http://www.forbes.com/sites/sap/2013/04/03/how-do-you-find-the-time-for-social-media/

Image: random Internet find :)

A Social Media Manager Must Read!

Your brand Facebook page could be breaking the rules…. big time!!!

The penalty for breaking the rules…..banishment from the realm of Facebook business pages. SRSLY!

Don’t panic – read this: http://www.marketinggum.com/what-you-cannot-do-on-facebook-page-admins-read-these-rules/

Thanks to marketinggum.com for this valuable information :)

For compulsive self-trackers!

Currently reading Nora Young’s book The Virtual Self: How our digital lives are altering the world around us.

I highly recommend this book if you work with social media or have anxiety about privacy issues.

Check out Q & A on macleans.ca with Nora, host of the CBC radio program Spark.

http://www2.macleans.ca/2012/06/07/the-virtual-self-cbcs-nora-young-talks-about-her-new-book/

Social Media Marketing Basic Factoid!

Don’t make conversation on your business social media platforms….   HAVE conversations!

image via Pinterest - unknown source :(

Once again, ilovecharts cracks me up! LOL!

A Flowchart For Determining If A Moment Is Actually Awkward

Typography Junkies Use Whims!

Are you using the Whims app yet?

It’s the latest social media craze. Sort of like Instagram for words.

“Whims is sort of like a classy meme generator, or a social network for casual typography junkies. It’s an iPhone app that turns a short message—about the length of a tweet—into a fancily laid-out, T-shirt-ready slogan.”

Click here to download Whims ——> www.whims.me

Original source: http://www.fastcodesign.com/1671016/whims-it-s-like-instagram-for-words?utm_source=twitter

Slash, but don’t burn!

I’ve been on Twitter since 2008, and like many people I’ve had an on-off relationship with the social media platform depending on: workload, need to network, attention span, and in most cases, my mood!

Another element that can impact your Twitter experience is how many accounts you follow.

My advice is book yourself a once a year Twitter cull – go through your follow list and check which accounts are still relevant to you ~ ask yourself: is the account still active; what is the benefit following?

I performed a Twitter cull the other day; I culled over 1,200 accounts! And I have to tell you, I feel great after that — I instantly feel more in control of my Twitter management, and my Tweet stream looks cleaner and feels fresher. You should try it!

Tip #1 Don’t automatically follow every account that follows yours

Take the time to reflect on who you are following and why – based on tip #1, I decided that following 2,000+ people/orgs is just not effective for me. After years of Twitter experience I realize that less is more; and following people strategically, rather than randomly or out of obligation, leads to a much better experience.

Don’t stop Tweeting! But once in a while, do a Twitter tidy up!

Check out these Top Twitter Tips to become a highly effective Twitter user.

Click link below to discover additional Twitter Tips that might work for you.

Original source: http://technology.inc.com/2010/08/16/5-secrets-of-highly-effective-twitter-users/

Non-profit Score with Instagram

Non-profits are often criticized for getting into the game late when it comes to adopting the latest social media tools capturing public attention. However, charities are finally getting the message Instagram is an ideal medium for sharing stories - - because storytelling is what most charities do best. Being able to tell a compelling story is paramount, along with reaching out to new audiences engaged in social media. Instagram is a terrific tool for telling a visual story; bringing a non-profit’s mission and messaging to life digitally.

Click link below to discover how 11 non-profits are pioneering their use of Instagram to tell stories, spread their message, and engage a new crop of digital natives.

http://nonprofitorgs.wordpress.com/2012/08/05/11-must-follow-nonprofits-on-instagram/

Did you know:

• Instagram is a smartphone app that allows users to photo-share
• Instagram has more than 80+ million users

If you’re a social media manger….you had better get on Instagram now!