Mind The Time Gap!
Q: How do you find the right amount of time for social media?
Michael Brenner, VP of SAP Global Marketing and the Managing Editor for the SAP, has some excellent insights into why you need to make time for social media investments.
First of all, if you are in marketing, communications or in the business of retaining or attracting new customers, you have an obligation to invest time in digital dialogue. And that means going beyond just consuming content: sharing or liking other people’s Pinterest memes or holiday photos.
It’s important to make time to actively create content
Brenner stresses the importance of becoming a content creator. Taking time to use social media tools to contribute to your work portfolio and establish your online reputation as active. Becoming more active will go a long way to improve your business and widen your reputation as an expert.
Make how you spend your time on the Internet a priority
Designate pockets of time in the day when you will definitely tweet, update Facebook, pin and craft blog posts. There are many online tools you can use to help organize time more efficiently. Use tools like Hootsuite to schedule tweets during the day. Create a blog content calendar in Google Docs to plan when and what you are posting week to week. Establish what time of day you check LinkedIn Home for the latest developments from peers and colleagues.
Here are Michael Brenner’s top tips for making time for social media:
Schedule a daily time commitment to your top social media platforms
Use your passion to drive your content and build followers
Help and share with others; keep the karma wheel turning
For Michael Brenner’s full story, please visit link below.
Thanks to Michael and Forbes for sharing this useful content!
Image: random Internet find :)