Cash Mobs! Or, How to Create Social Change with your $
Okay, most of us have heard about the Flash Mob phenomenon. Pretty fun stuff, but do random acts of dance create social change?
What’s new in the land of Mob!
Introducing the Cash Mob: a group of like-minded individuals who band together with their consumer clout and promise to spend IF socially responsible change is made to the product or service everybody wants. It is a fresh alternative to boycotting a product or service.
Who did it first!
Check out Carrot Mob – an innovative organization behind the Cash Mob movement. See what has already been accomplished using the following formula: Social Media + Direct Consumer Action = Social Change.
Consumers can influence any size business to make positive social change with their dollars! The Cash Mob goal is to rally consumers together into a kind of do-gooder mash-up of people power.
Q: Have you seen any examples of a Cash Mob in your social community?
Thanks to http://socialinnovation.ca/community/buzz/cash-mobs-carrots